Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. (Wikipedia)It includes Banner advertising, search engine optimization (SEO) and pay per click, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging? You get the idea.
Through learning about digital marketing with Colin in Online PR Ive learned that online now accounts for 12% of UK consumers' media time. Since we are all studying for a degree in PR, some of the advice for PR professionals in digital marketing was invaluable.
Such as:
- Running higher share in online improves overall campaign results
- more reach in online can greatly increase brand awareness
- online reaches younger audiences
- online is more cost effective than other forms of media.
I found this video on Digital Marketing and I feel that it really pushes the point that digital marketing is the way of the future
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